4 Ways to Improve Your Chances of Getting an Internship in the Advertising Industry
By Xavier Cloitre on Jul 08, 2019
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Advertising is an industry that many young people want to venture into.
It’s quite tough to get an internship in that field, as there aren’t nearly enough slots for all the applicants. When you put your resume on the internship listing site, you’re putting yourself on the market.
You will need to know how to promote yourself to make sure that you have a chance to succeed in the field of advertising.
If you’re looking to improve your value as an intern, here are four ways you can do that:
Get into Illustration & Design
Advertising is an industry that requires quite a bit of creativity and imagination, so in a way, you want to present yourself how an artist would.
You have to show employers that you can be an asset to their creative team, as they will require your help with many things, such as simple Photoshop touch-ups and complex artistic planning.
Therefore, it’s essential that you prove that you are artistic, creative and imaginative. These are traits that you need to have if you want to work at an advertising agency, so you will want to show them that you do have what it takes to be part of their team.
Build a Following on Social Media
Social media marketing has been a dominant force in the digital marketing industry for the past few years. This is because social media platforms make it easy for people all over the world to connect with each other.
Businesses have found a way to be a part of this process by placing themselves in the center of the conversations on these sites. A good example of this would be Wendy’s. They poked fun at their competitors (such as Burger King, KFC, and McDonald’s) on Twitter and their approach was a huge hit, as their brand exploded all over the internet.
Social media management skills are now very much in demand, which is why every advertising agency is looking for professional social media managers. We suggest that you try to build a social media following to show agencies that you have something to contribute to their company.
The internet is driven by content, so every advertising agency is scrambling to find professional content writers. If you’re looking for an internship in the marketing industry, we suggest that you start writing so you’ll have something to show when you apply for an internship.
Medium is a suitable platform to do some writing here and there, so we suggest you sign up and write something that will prove you have a way with words.
Learn More About Marketing
Advertising is part of marketing, so it’s essential that you have an idea about how the marketing industry works to improve your chances of landing an internship.
At the very least, you should learn about industry-specific keywords such as conversions, CTAs, leads, ROI, etc. If the interviewer asks you about them, you will know how to respond to those questions. You don’t want to sit there awkwardly when they ask you how you plan to improve the ROI of their company.
You should be able to present them with something of value, and the only way you can do that is by learning more about marketing.
If you’re looking for an internship program that will help you realize your potential, Asia Internship Program is your best option. Get in touch with us today to see how we can help.