PR Marketing & Digital Marketing internship in South Korea
Create content, run campaigns and track results for companies in South Korea.
What you'll do
Your day-to-day
As a PR & Digital Marketing intern in South Korea, you might:
- Write and design social media posts for Korean and international audiences.
- Research trends, competitors and customers, and report what you find.
- Help plan and run PR campaigns and launches.
- Track campaign results and suggest what to change.
- Work with designers and video editors on campaign content.
You'll build writing, research and data skills, and see how Korean brands work.
Local know-how
What to know before you go
PR and digital marketing in Seoul
Korean beauty shows why marketing in Seoul looks outward. South Korea is one of the world's largest cosmetics exporters, according to the Ministry of Food and Drug Safety, and skin care is its biggest product category. Brands that sell abroad have to write, design and test campaigns for international customers as well as Korean ones.
The worldwide popularity of K-pop and K-dramas also helps sell Korean products, so beauty, fashion and entertainment marketing overlap. For an intern, that can mean English-language content for overseas followers, research on foreign customers, or campaign reports, which shows you how one product is pitched differently in each market. Our internships in South Korea are in Seoul. Tell your career advisor if you prefer beauty, entertainment or tech brands.
Job roles
Social Media Intern
Plan, write and schedule posts across the company's channels.
Market Research Intern
Gather and analyze customer data for the marketing team.
PR Campaign Intern
Draft press materials and help run PR campaigns.
Digital Analytics Intern
Measure campaign results and report on them.
Content Creation Intern
Help make videos, graphics and copy.
SEO and SEM Intern
Work on search rankings and paid search ads.
Your exact tasks depend on your host company, and all our host companies in South Korea work in English.
The industry
The PR Marketing & Digital Marketing industry in South Korea
Economic impact
Korean tech, beauty and entertainment brands sell worldwide, so their marketing has to work at home and abroad.
Technology
Korean campaigns run on local platforms such as Naver and KakaoTalk as well as Instagram and YouTube.
Career opportunities
Social media, content, PR, research and analytics are all open to you, and your internship helps you see which path fits.
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Prices
How much it costs
Asia Internship Program prices depend on your program and how long you stay. See the destination page for the full price table.
FAQ
Questions interns ask
Do I need to speak Korean for a marketing internship in Seoul?
No. Our host companies work in English. Korean helps if you want to write for local social media, but it isn't required for international-facing work.
Can I do a digital marketing internship in Seoul with no experience?
Yes. Everyone 18 and over is welcome, with or without a degree. Social posts, research and simple campaign reports are common starting tasks.
Can I choose beauty, K-pop or tech brands for my PR internship?
Tell your advisor which sector interests you on your free call. We match you with what is open for your dates, so we can't promise a specific sector.
Applications open all year
Your field, somewhere new.
It's free to apply, and you only pay a deposit once you're accepted.